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Senior Digital Marketing Executive – Global Law Firm – City of London / Bank

  • Job Type :

    Permanent

    Full-Time

  • Salary : To £50,000

Senior Digital Marketing Executive

A global law firm in the City is seeking a Senior Digital Marketing Executive to take ownership of digital marketing delivery within its BD team. This is a stand-alone specialist role, leading the digital workstream while collaborating across CRM, email marketing, events, brand and design.

What’s On Offer:

  • Salary to £50,000
  • Hybrid working (3 days office / 2 days remote)
  • Excellent employee benefits
  • City location / Bank

Senior Digital Marketing Executive – What You’ll Be Doing:

  • Own the day-to-day management and development of the firm’s WordPress website, including content, user access, updates and requests
  • Drive the digital marketing roadmap, delivering priorities in partnership with the Head of Marketing Operations & Digital
  • Lead website enhancements, digital campaigns and projects, coordinating stakeholders, agencies and suppliers
  • Manage the digital agency and website development, including personalisation, multilingual content and automation
  • Advise Partners and M&BD teams on digital best practice, SEO, content and AI discoverability
  • Collaborate with Communications to analyse social media performance and support Vuture campaign delivery
  • Lead cross-functional digital projects, managing stakeholders, dependencies and delivery
  • Evaluate digital platforms and suppliers, coordinating IT, Cyber, Risk, commercial and data protection reviews
  • Drive SEO and website optimisation to improve search performance and AI visibility
  • Oversee website security, cookies, consent and data protection compliance across digital platforms, forms and tracking
  • Maintain digital governance, documentation, approval processes and audit trails
  • Monitor performance through Google Analytics and Looker Studio, delivering dashboards and actionable insights

Senior Digital Marketing Executive – What We’re Looking For:

  • Extensive digital marketing experience within a law firm is essential, including website, project, agency or supplier management
  • Experience using a CMS, ideally WordPress, and improving corporate websites
  • Strong understanding of SEO, digital content and AI-driven discovery
  • Experience using GA4 and Looker Studio to analyse performance and recommend improvements
  • E-marketing and CRM experience, ideally with Vuture and InterAction
  • Basic HTML and CSS skills desirable

Jenna Elchico-Wigg

jelchico-wigg@larbeyevans.com

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